Founder Mode
The terms that solopreneurs and indie hackers actually use daily.
▸ 16 TERMSFounder Mode
Brian Chesky → Paul Graham. The founder skipping middle management and diving into every level. The business-side counterpart to vibe coding.
Founder-Led Marketing
Founder marketing the product via personal X/LinkedIn. The 2025 indie standard.
Founder-Led Sales
Founder personally selling the first 50-100 customers. The founder feels the JTBD; sales is hired later.
Indie Hacker
A developer building internet products solo or with a tiny team, without VC. Dreaming of ramen profitability.
Solopreneur
A one-person entrepreneur. With AI tooling, the "one-person unicorn" is now a realistic goal.
Bootstrap
Growing a company without investment, on revenue/personal funds. The indie hacker default.
Build in Public
Strategy of building a product openly — sharing process, revenue, and failures. #buildinpublic on X.
BIP Revenue Reveal
The habit of sharing monthly MRR screenshots. The heart of Marc Lou's, Pieter Levels' marketing kit.
MVP
Minimum Viable Product. The smallest functional version that lets you learn. "Ugly but alive."
PMF
Product-Market Fit. The moment your product genuinely meets demand. "You'll feel it" — measurable as organic growth + low churn.
PMF Survey
Sean Ellis's "How would you feel if you couldn't use this anymore?" 40%+ "very disappointed" = PMF signal.
Ship It
The call to release something even if imperfect. Indie hacker mantra: if there's a user, there's a product.
ShipFast
Marc Lou's popular Next.js boilerplate. The "launch in a day" motto pairs symbiotically with vibe coding.
Launch Day
The day you officially open the product to the public. Product Hunt + X + HN + newsletter machinery fires.
Micro SaaS
A subscription product solving one niche problem, run by a tiny team or solo. Exploded in the AI era.
Side Project Graveyard
Collection of started-but-unfinished, deployed-but-unused projects. The indie dev's confession.